Favorite book over a cup of coffee
The idea of the name is a kind of pun. «Einstein» + «Book» = «Bookinstein». But «Bookinstein» himself is somewhat reminiscent of Chekhov, an antiquarian or a librarian. Reading your favorite book will perfectly complement a cup of hot coffee or tea. To convey a cozy library atmosphere, the sign is designed in an illustrative engraving style.
The project team
Sarafan - Everyone is talking about us