Lanavitta – Plaids made of wool, sun and wind


Plaids made of wool, sun and wind

This is a story about such an ideal relationship between wool, sun and wind, thanks to which Lanavitta plaids were created so comfortable and warm that you just want to soar in the clouds when they hug you. It is the talent of our Ukrainian craftswomen and the amazing energy of the nature of our native land, on which such white and soft sheep are grazed, that makes Lanavitta plaids so tender and warm. This mood is conveyed by the image images of sheep flying over the Sumy region on Lanavitta plaids. According to the concept of naturalness, a photo shoot of products was held in five directions – light dreams (cotton), warm relations (wool), perfect combination (semi-wool), gentle hugs (cashmere) and creative ideas (boucle).



The project team

Art Director

Yulia Evenko


Elina Radchenko

Project Manager

Irina Bozadzhieva

Graphic Designer

Michael Rafaylik


Sergei Kolesnikov

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