Indychka – Case filled with happiness

The company that raises the «bird of happiness»

Indychka Company, one of the largest producers of turkey meat in Ukraine. She approached us about creating a corporate brand to promote her products on the international market. We started our work as usual by studying the competitive environment and features of the company's activities, but then we visited the production and saw that it is located in an incredibly beautiful place. In a place where everything is filled with clean fresh air, green juicy grass and sunlight. Of course, it is so organic to grow a real «bird of happiness» here, because it is known that eating turkey contributes to the production of the «hormone of joy» – serotonin.

Logotype

The company «Indychka» does not just grow, but takes care of its turkeys. Therefore, we filled the company's logo with happiness and emotionality, which B2B brands lack so much. And we also found and revealed the special secret of the company and together with the company team created its mission.

About corporate style

The peculiarity of the company is that the birdhouses are located in the middle of the boundless space of lush green meadows and clean sources of tasty water under the blue sky. That is why the blue color and natural materials so perfectly complemented the history of the brand. We specifically did not use the boring green color, because most competing companies chose it. Brand values are supported by corporate graphics that help in communications.

Corporate video

In the video, we get to know the work of the Indychka company and ask the question: «Is it possible to make the world happy?» And we answer: «Yes!». After all, turkey meat contributes to the production of the hormone of joy and raises the mood. And the Indychka company knows all the secrets of producing such meat.

Website

We filled the company's website with fresh air, care and sincerity.