Kosivshchyna — Yummy eggs in a box
We have already talked about the brand strategy and identity that we have developed for Kosivshchyna TM. But as wise people say, it is not enough to create a brand in a brand book. It is important to implement it and be present in people's lives. The way to the customer's home lies through the shopping cart in the store. To get into it, you need, firstly, to stand out among the rows of egg trays, and, secondly, to create a feeling that our product is exactly what you need.
With our corporate identity, it's easy to stand out on the shelf, because most competitors don't use bright colors or characters. But herein lies the danger: if the packaging is too unusual, the buyer will be afraid to pick it up. That's why on the front side we show eggs lying on fresh hay, like in a home nest. Light feathers hint that the hen has laid them recently. To introduce the advertising image, we placed the logo in the middle, which is also lying on the hay, and we did not forget about brand gradients.
On the front side, we made a clean and structured design of all the necessary elements and place the right accents.
On the other side, we added the feel of natural feed with an ear of wheat.
We also use branded boxes placed at points of sale. We encourage people to buy more, because delicious eggs are always needed.
We also developed the 'Avis Ukraine' company's corporate website, which you can read more about in the case study. The website of Kosivshchyna TM is also our work.