Lanavitta – Advertising Campaign for HoReCa

Task

We continue working with our long-term client Lanavitta — a Ukrainian manufacturer of blankets made from natural materials. The client came not just with a request to «create advertising for HoReCa» but to build a campaign that would work long-term: without seasonal dependency, without one-time promotions, as a systematic sales tool.

As part of the project, we developed the campaign idea, digital creatives, and a B2B landing page.

How to communicate product value to HoReCa?

We build communication through rational benefits that work in the daily operational reality of business owners and managers of restaurants and hotels: manufacturer pricing, branding customization options, +40 minutes of guest stay on the terrace, 300 washing cycles.

We add emotion

That's why we created Lana the Sheep — a character who not only offers blankets but also tests them herself: in a café and in a hotel room.

We built the campaign around a simple idea: a blanket is not decor, but a service tool. The campaign became more emotional while maintaining a logic that works continuously, not just during the cold season.

Strengthening communication with a recognizable visual

We also created an additional creative featuring a serving cloche, under which — instead of a dish — there are blankets.

Dedicated landing page for sales

We created a separate B2B landing page — a page that presents Lanavitta blankets specifically for the HoReCa segment. The landing page doesn't just showcase the product — it combines:

• a clear offer for HoReCa
• arguments based on business pain points
• a focus on practicality and quality
• a simple and clear path to conversion

Result

The client received not just a set of banners, but a full customer acquisition system: a clearly formulated value proposition for HoReCa, advertising materials that drive sales, a landing page as a conversion tool.

Who this case is for

This solution is relevant if you:

• are a manufacturer looking to enter the HoReCa segment
• have a product but lack a systematic advertising approach
• want not just to «launch ads» but to build a structured marketing campaign

We help package your product and build an advertising campaign that drives consistent sales.