Lanavitta — B2B Landing page That Builds Trust

Lanavitta is a Ukrainian manufacturer of wool, cotton, and bouclé blankets. With over seven years on the market, the brand has built strong partnerships with national retail chains and local stores across Ukraine. Now, the company is actively expanding into the EU — including Poland, the Czech Republic, and beyond.

Our task

Our goal was to create a B2B landing page that presents Lanavitta as a reliable, modern partner. The site's goal was to build trust, showcase the product range and manufacturing capabilities and and make collaboration feel smooth and straightforward — even before the first conversation with a sales manager.

Who were we talking to?

To better understand the needs of the target audience, we conducted in-depth interviews with Lanavitta's sales managers. As a result, we identified two core groups of B2B clients:

Our solution

We created a B2B landing page that:

• Captures attention immediately — the first screen emphasizes a wide product range and fast logistics from Warsaw
• Highlights exclusive offers via a popup with special terms for first regional partners
• Answers the «Why us?» question — through behind-the-scenes video of production and authentic partner testimonials
• Showcases unique options — with a dedicated section for custom-branded blankets
• Drives action — with a clear call to action, simple inquiry form, and direct contact with a manager

The result

The website became a powerful sales tool. It's easy to share with potential partners instead of a traditional presentation, it preempts objections before the first call, and its structure and visuals present Lanavitta as a mature, trustworthy company. We didn't just make something beautiful. We created a site that sells.