LEAP – A brand with absolute freedom

Our challenge

LEAP is a new fashion brand in France. When they came to us, they already had a name, a logo and elements of brand identity. The problem was that they did not stand out and did not have an interesting story. The owner of the brand had a big dream – to create clothes for the Paralympic team. That is why he wanted to choose people with disabilities as the main ambassadors of the brand.

research

When we started our research, we found out that 80% of disability cases are invisible to others. In addition, most respondents say that they consider themselves ordinary people and do not want to be an object that inspires others to believe in themselves. So we decided to give the brand a new meaning and change its visual appearance. We made all people who are happy with their daily life achievements as the brand ambassadors. Not everyone can create world history – but small victories in everyday life are also important.

brand idea

LEAP is not just an ordinary jump. It is a rush and overcoming obstacles. It is freedom, an opportunity to become higher and better than yourself. So we came up with the idea to create a completely freely brand that inspires life. It's not only about convenience, it's about freedom in feeling yourself in these clothes. Nothing extra, everything is concise and simple – nothing should hinder you in your leap towards your dream.

Logo and brand identity

The philosophy of the LEAP brand is to try to live freely in any life circumstances. So we created a logo that lives an interesting and active life. There are no limits for it as well as for our target persona. Corporate style and graphics give a sense of freedom and reveal the history of the brand.