Neskuchne – a case that brings you back to active life
The Background
Neskuchne has a long and storied past. Back in the 1980s, it served as a winter training base for professional skiers and biathletes, and transformed into a summer camp for children when the snow melted. But by the mid-1990s, the economic crisis brought sports funding to a halt. The base was abandoned, the buildings stood empty, and eventually, all activity came to a stop. In the 2010s, the first attempts to revive Neskuchne began. The vision was ambitious: to create a modern, multifunctional sports and wellness hub. Czech specialists were brought in, and the architectural concept included the infrastructure needed to host international competitions and tournaments.
A Second Life, A New Mission
In 2024, the project was revived — this time with a new focus. Today, Neskuchne isn't just about sports. It's a place of recovery — both physical and psychological. Surrounded by forests, hills, and lakes, the landscape itself invites healing. Winding trails, water activities, and sessions with professional rehabilitation specialists help people reconnect with their bodies, revive their strength.
Logotype
The visual identity of Neskuchne tells a story — a journey. The logo is built from soft, curved lines that resemble a trail, representing a personal path toward recovery, taken at one's own pace. These lines come together to form the shape of a person with arms raised — a universal gesture of victory and self-empowerment. The signature color — a warm, vibrant orange — reflects energy, movement, and inner warmth.
Brand Identity
We developed a visual identity system that lives and breathes in the environment it was made for:
- athletic wear, print materials, and merchandise;
- interior design for key shared spaces, including the dining area, reception, and lounge zones;
- a navigation system tailored for clarity and calm within the space.
The Background
Neskuchne has a long and storied past. Back in the 1980s, it served as a winter training base for professional skiers and biathletes, and transformed into a summer camp for children when the snow melted. But by the mid-1990s, the economic crisis brought sports funding to a halt. The base was abandoned, the buildings stood empty, and eventually, all activity came to a stop. In the 2010s, the first attempts to revive Neskuchne began. The vision was ambitious: to create a modern, multifunctional sports and wellness hub. Czech specialists were brought in, and the architectural concept included the infrastructure needed to host international competitions and tournaments.
A Second Life, A New Mission
In 2024, the project was revived — this time with a new focus. Today, Neskuchne isn't just about sports. It's a place of recovery — both physical and psychological. Surrounded by forests, hills, and lakes, the landscape itself invites healing. Winding trails, water activities, and sessions with professional rehabilitation specialists help people reconnect with their bodies, revive their strength.
Logotype
The visual identity of Neskuchne tells a story — a journey. The logo is built from soft, curved lines that resemble a trail, representing a personal path toward recovery, taken at one's own pace. These lines come together to form the shape of a person with arms raised — a universal gesture of victory and self-empowerment. The signature color — a warm, vibrant orange — reflects energy, movement, and inner warmth.
Brand Identity
We developed a visual identity system that lives and breathes in the environment it was made for:
- athletic wear, print materials, and merchandise;
- interior design for key shared spaces, including the dining area, reception, and lounge zones;
- a navigation system tailored for clarity and calm within the space.