Olivia — just easy
Our customer: Olivia, a well-known Ukrainian producer of sunflower oil, meal, mayonnaise and other delicious products. The company's main business is sunflower seed processing. Whether you want to buy products under the Olivia brand or want to create something special under your own brand, Olivia will help you.
Challenge
When the Olivia team came to us, they needed a complete rebranding. Their existing positioning was too fairy tale and not at all suitable for the B2B sphere. We knew that we had an important and interesting task ahead of us – to turn this seed into a blooming sunflower.
New positioning
We started by analyzing the full production and sales cycle of Olivia. We found that, unlike the huge and complex production facilities of competitors, working with Olivia is like a pleasant walk in a sunflower field. You can not only buy products under the Olivia brand, but also create them to order under your own brand. And most importantly, it is incredibly simple and easy to do. Thus, we have a new positioning: Olivia is a company that is always easy to work with. It's easy to cooperate, create quality products, and it's incredibly easy to be successful. Translated with DeepL.com (free version)
Brand identity
Based on the new positioning, we developed a corporate identity that exudes simplicity and warmth. Our logo is a clever combination of sunflower seeds and oil drops, symbolizing the natural benefits of Olivia products on the one hand, and the simplicity of their production and cooperation with the company on the other. We filled Olivia's visual identity with sunlight and warmth, reflecting their main product – sunflower oil. Simple and large shapes make the company's corporate identity stand out from the competition and be memorable.
The main message: everything is simple with Olivia! Our approach is simple and easy to transform and implement into other communication tools, such as a website and an image video. You can learn more about them here.
