Wavy Snacks — check out the case
Task
TM «Khvylyasti» (literally 'Wavy') are snacks for delicious moments in life. It's not just a quick bite, but a small treat that brings family and friends together to crunch while watching a movie, enjoying football with a glass of beer, or having a warm family dinner. Crispy, aromatic, with a unique wavy shape — they are made to become part of your favorite moments. The client approached us to develop an advertising idea for presenting the company at the WorldFood Ukraine exhibition. The main communication focus was the design of the exhibition area.
Solution
We crunched together with the team and caught the wave of ideas:
Since crunching wavy means catching a wavy mood
We decided to be as bright as our taste and as noticeable as our crunch!
For the color palette, we chose all shades of baked goods — from dark toast to warm yellow breadsticks. We added a bit of bread-like crunchiness to the stand design through textures and seasoned it with spicy flavors. And most importantly, we created advertising characters that convey the brand's mood — playful wavy characters full of joy. Why pink? Because it's the color of an optimistic outlook on life!
Even the furniture was made wavy
